Automotive Head-Up Display Market Overview
The Automotive Head-Up Display Market is expected to generate revenue at a CAGR of over 24.09% during the forecast period.
By merging advanced driver assistance system (ADAS) information, vehicle OEMs are projected to implement augmented reality (AR) HUDs with a long virtual image distance and big display area to reduce driver distraction and boost situational awareness. HUDs that are used nowadays are huge and difficult to integrate into the instrument cluster. Several HUD companies are focusing on developing new technologies and incorporating advances in holographic films and waveguides. Digital light processing is a series of chipsets that enable a large display area with long virtual picture distances while reducing the mechanical volume of the overall HUD system. LED lights with limited laser bandwidth can be used with digital light processing to provide a premium and better driving experience.
Color saturation, contrast color mode, electrical and optical efficiency, and increased projections are all features of digital light processing, which can be used in small regions of the instrument cluster. AR HUDs for different premium and luxury vehicles are incorporating digital light processing.
Market Segmentation
The Automotive Head-Up Display Global Market is split by component, product type, fuel type, and end-user.
Based on the components, the global automotive HUD market is divided into video generators, projectors/projection units, display units, software, and others.
Based on the product type, the market is divided into two types of HUDs: Windshield HUD and Combiner HUD.
Based on the technology, the market is divided into two categories i.e. Augmented Reality (AR) and traditional.
Based on the Fuel Type, the market is segmented into ICE and Electric.
Based on the end-user, the market is segmented into economic cars, mid-segment cars, and luxury cars.
Regional Classification
In the Global Automobile Head-Up Market, Europe had the largest share. Countries in Europe, such as the United Kingdom and Germany, will have a substantial impact on market share. Every year, nearly a million claims for front windshield injuries are filed in the United Kingdom, according to the UK Legal Expert. As a result, rising consumer awareness in the United Kingdom is likely to fulfill safety regulations, reducing the risk of front-end incidents. During the forecast period, demand for automobiles equipped with HUDs is likely to be influenced by an increase in awareness about vehicle safety as a result of the installation of HUDs and other safety components.
Asia-Pacific accounted for a sizable portion of the global market. Due to growing sales of luxury passenger vehicles, China is expected to be the largest market with the highest share of automotive HUD in Asia-Pacific over the forecast period. Factors like high GDP growth, technical advancements, and rising middle-class affluence are likely to promote luxury vehicle sales and fuel the industry in China. This country has a high concentration of electric vehicles, which is likely to boost research and development in the field of automotive HUD and provide investment opportunities.
Industry News
Market participants’ growth is influenced by market conditions, end-use industry growth, and technological advancements. As a result, sellers should consider concentrating on regional expansion and increasing product quality. The key players in this market are Robert Bosch GmbH, Continental AG, Panasonic Corporation, Denso Corporation, Visteon Corporation, Yazaki Corporation, Pioneer Corporation, Nippon Seiki Co., Ltd., Alps Alpine Co., Ltd., and Garmin Ltd.
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