Understanding the many aspects of a successful book publicity campaign is crucial if you are a self-published author. Success requires reaching your target audience with news of your book’s publication. There are many ways to do it, and they vary depending on your book and its topic. Much can be done online these days, but other viable options for your book’s PR may exist. Traditional media (TV, newspapers, etc.) are all online now, and their coverage carries weight because of their reputations that others may not have. Wise authors weigh all the options, and many choose to pursue more than one.
Blogs and podcasts can be highly effective for book promotion when carefully selected according to their topics and audiences. They are excellent examples of niche marketing that reaches select audiences with a higher degree of loyalty. If the 20th century was about “mass media,” the internet has changed the game in the 21st century. Now, many marketers prefer a higher degree of audience targeting that can improve any media’s efficiency, in this case, book sales. A solidly planned book PR campaign considers all the options and leverages them most effectively for your goals.
Authors today must have websites. Lacking one causes the media and prospective readers to question your seriousness and allows others to speak for you. Your site needs to contain your biographical information, pictures, and content about your book (or books). Upon first hearing about you or your book, many people may run an online search and expect to find a website. When they do, you’re taking the next step toward selling a copy or download of your book. The absence of a site sends them looking elsewhere, allows others to speak for you, and may cause someone to lose interest in you generally.
In a similar vein, you need to keep your social media followers engaged and, ideally, grow your following. It takes entertaining and interesting posts made routinely but not overly often — many experts recommend several posts a week is a reasonable volume. If you’re naturally outgoing and easily engage with your followers and fans, you may post more often if you get good feedback. There’s also an optimal way to promote your book with gentle mentions rather than pushing with a hard-sell style. The trick is to say things that spark people’s curiosity to learn more and to share your posts with friends.
Business Name:- Smith Publicity, Inc.
Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034
Phone:- 856-489-8654
