One of the largest travel platforms, Tripadvisor has grown exceptionally since its inception in 2000. Tripadvisor reviews influence the guest’s decision to stay with you or not which will make or break your business. For the best travel destinations, make bookings, and compare prices, tourists rely on Tripadvisor reviews before planning their vacations. Before millions of users daily, hotels and restaurants position themselves brilliantly.
In the world, almost every hotel and travel operator listed themselves on Tripadvisor and started leveraging its benefits. When you add Tripadvisor reviews on your website it does provide social proof and brings more traffic because customers trust other customers. Tripadvisor reviews are the deciding factors in whether the customers will book hotels, activities, and travel plans with you or not. In this blog, we will discuss the advantages of Tripadvisor reviews for businesses and how to receive more reviews.
Impact Of Tripadvisor Reviews On Travel And Hotel Business
Here are some of the advantages of Tripadvisor reviews for your business listed below.
1. Tourists Trust Tourists (Social Proof)
Most customers trust other customers more than they do trust advertising of the business and it isn’t surprising that all. Many studies and reports suggest that modern customers don’t trust advertising rather they prefer reading reviews and checking the ratings of the businesses. Tourists are now more familiar with the modern techniques of advertisements and they are not convinced that they will get the same experience as shown in the advertisement. To learn more about the experiences of other customers, travelers read Tripadvisor reviews as a way of trying the service you provide before they buy it. Adding Tripadvisor to your business will be beneficial as it provides social proof and credibility.
2. Responding To Tripadvisor Reviews Is Crucial
You can’t ignore the influence of negative reviews when considering the impact of Tripadvisor reviews on your travel and hotel business. If a traveler or guest views a negative review on your website then they will go to read it, no matter how many positive reviews your hotel got. By negative reviews, customers are heavily impacted and this is why responding to them is extremely important. If you ignore the customer feedback and your prospective guests view it then they’ll think you don’t value your customers.
3. Tripadvisor Reviews Will Remain Public Forever
In the hospitality industry, Tripadvisor reviews hold high immense as they remain public forever whether they are positive or negative. Be careful while responding to reviews especially negative reviews as it will remain forever public and it also depicts how much you value your customers. Your Tripadvisor reviews will bring more website traffic and it eventually leads to conversions.
4. Tripadvisor Reviews Provide Brand Reputation
In the brand reputation of your hotel, the content and positioning become sideline when it comes to your Tripadvisor reviews. Not only do Tripadvisor reviews affect your brand reputation but the way you react to them also does. This is why it is important to engage with your customers and respond to their reviews. It will send a message to the readers that you value customer feedback and also do the needful to rectify the issues. If you don’t put the effort to show that you care about customer feedback then it will affect your business and brand reputation.
5. Tripadvisor Reviews Improve Online Ranking
You will get better Tripadvisor reviews in online rankings if your business has a higher quality and quantity of reviews. You want to have your hotel and business have a higher ranking by using Tripadvisor reviews due to their impact. Your Tripadvisor ranking will determine the online visibility of your business and how many guests will find it. This is just another reason why Tripadvisor reviews are important for your hospitality and travel business.
How To Recieve More Tripadvisor Reviews?
As per reports, more than 72% of customers make their bookings online after reading Tripadvisor reviews. Here are two important tactics to receive more Tripadvisor reviews.
1. Provide Customer Satisfaction
To receive more positive Tripadvisor reviews and boost sales, make sure that your guests are happy with their experience at their location. When it comes to customer satisfaction, the small things matter the most.
2. Encourage Customers To Leave Reviews For Your Business
A simple reminder to leave reviews will work for your business because sometimes customers forget to leave reviews. You can add a review widget to your business to receive and display the reviews on your website.
Conclusion
After listing your business on Tripadvisor, it’s important to actively engage with your customers and take the benefit of the platform. The significant impact of Tripadvisor reviews will be on the online ranking of your business. The approach to responding the customer reviews will decide the brand reputation of your hotel and travel business. Do not ignore the influence of Tripadvisor reviews, if you want to attract new tourists to your business.
