Since the Industrial Revolution, the internet has revolutionized the way people communicate, interact and learn, whether for personal or business purposes. Globally, the internet and technology have given digital marketers, and their clients, greater opportunities to deliver targeted and effective campaigns for lower costs and a higher return on investment.
We see day after day that online and digital marketing that is not integrated and lacks strategy, goes to waste for its clients. This is because they lack key messages, calls-to-action, focus, targetting and consistency of execution.
Online and digital marketing, like offline methods, should create a “web” of virtual links from where you appear to other places on the Internet and via email. The goal is to communicate initial messages, build brand awareness, and drive increased traffic to your site as a result.
They can include:
- Submissions to the Directory
- Search engine submissions
- Local and map submissions
- Search engines for shopping (free).
- Search engine optimization onsite
- News and Social Media
The digital marketing campaign and online advertising should also be used to increase direct traffic. This does not have to be expensive as long as the campaign and targeting are effective.
Consider the following methods of digital and internet marketing.
- Blogging
- Emarketing
- Online Press Releases
- Posting on review and opinion websites
- Social Networking Pages
- Viral techniques
- Exchange of banner advertising
- Online Classifieds
- Google AdWords and other options
- Sponsorships & Newsletters for Non Profit Organizations
- Google Base Products
You may not know what digital or online marketing methods are most suitable for your company. It depends on many factors, including your product, budget, sales target, marketing goals and your resources.
Even 100% online businesses need to communicate with their customers effectively. This can be done through after sales (i.e. leaflets within packaging) or traditional PR, for example. Leaflets in packaging or traditional PR are examples. Anyone who is doing online marketing must also be patient for the results. Each business has its own unique combination that works best for them and their target audience. You may want to hire an agency that can help with campaigning, implementation and measurement (one of digital marketing’s biggest benefits).
Contact Karen and the team at Elan CM Ltd. if you need a agency for digital marketing services.
Karen Fiddes, and her team at Elan CM, have a wealth experience and expertise in integrated marketing communication planning and implementation. This is for both small and large companies. The team combines what they have learned from both the client and agency sides to offer services that provide clients with a return on investment. Karen is interested in digital marketing, and likes to stay up-to-date with the latest trends and technologies in social media and digital marketing. Our in-house and partner resources provide on and offline media services. Our close and proactive approach towards the client, amongst others, has been described by some as “refreshing”.
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