According to the latest report by IMARC Group “North America Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026“, The North America advertising market reached a value of US$ 240 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 3.6% during 2021-2026.
Advertising is a means of conveying through which various brands inform about their product or service and influence consumer buying behavior. Advertising helps organizations to promote their services, products, or ideas among the potential buyers. It further aids consumers in learning about upcoming events and discovering new products or services. Advertising is generally aired or printed on mediums, such as television, radio, print, digital and cinema. It also helps in launching new products, expanding the market, increasing sales, and notifying consumers.
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Market Trends:
The North America advertising market is primarily driven by the rapid penetration of smartphones and internet services in the region, which facilitates digital advertising. Furthermore, several brands nowadays are increasingly investing in advertisements on social media platforms, like Instagram and Facebook, due to the presence of a wider consumer base. Besides this, mobile advertising has witnessed exponential growth over the past few years as it is being adopted as a cost-effective, convenient, and highly targeted way of communication for specific groups of mobile users. All the above-mentioned factors will continue to propel the advertising in North America in the coming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the North America advertising market, along with forecasts at the regional and country level from 2021-2026. Our report has categorized the market based on segment.
- Key Regions Analysed
- United States
- Canada
- Analysis for Each Country
- Market by Segment
- Television Advertising
- Print Advertising
- Radio Advertising
- Outdoor Advertising
- Internet Advertising
- Mobile Advertising
- Cinema Advertising
- Value Chain Analysis
- Key Drivers and Challenges
- Porters Five Forces Analysis
- Competitive Landscape
- Competitive Structure
- Key Player Profiles
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